We all know Facebook has hashtags, but if your timeline is anything like mine, you will probably have noticed that a lot of people do not use them correctly, or on the other hand, you may be one of those people wondering just what they are all about.
Hashtags turn topics and phrases into clickable links in your posts on your page. This helps people find posts about topics they’re interested in. For example, if you write #marketing, and then click that hashtag, you will see a feed of posts that include that hashtagged word.
If you want to use hashtags on your business page, make sure they make sense, are relevant to your business and are something that people may actually be searching for! Facebook creates a unique URL for the hashtags used in order to point people to the conversation and create more relevant conversations. Hashtags therefore connect your content with other people talking about the same thing or looking for information about something.
Studies have shown that the best amount of hashtags to use on Facebook is just 1 or 2, any more actually cause a significant drop in engagement. If you are thinking about using hashtags, one of the best ways to find out if it will have any traction is to simply do a hashtag search using Facebook graph search. To do this just type the hashtagged word into your Facebook search bar to reveal all the posts associated with the word. If it returns little or few results, then you need to choose something that people are searching for!
One last thing to remember when using hashtags is please do not put them in the middle of your sentences. This is quite simply wrong! Leave them to the end of you post, where they will not interrupt the flow of what you are saying.
If you haven’t used hashtags before as part of your content marketing or a promotional strategy, they’re definitely worth trying out, so now you know how to, give them a go.