Do you use video as part of your marketing campaigns?
Research now shows that instead of sharing YouTube videos, brands are now uploading more videos directly to Facebook. This is due to the fact that Facebook videos receive more than 80% of all video interactions as this chart from Social Bakers shows.
Facebook algorithms currently prioritise videos to make up 30% of user’s news feeds. This shows that Facebook is rewarding advertisers that are producing content their users find engaging and shareable.
If you are thinking of including video into your marketing mix, make sure you take into account YouTube’s declining share of that market, and post your content where your customers are most likely to see, share and engage with it!