Facebook has announced its financial results for the fourth quarter of 2014 and the full year.
Facebook now has 1.39 billion users – with 890 million of them using the social network every day.
The social network now has 890 million daily users, 1.19 billion monthly mobile users (up6.2%) and 745 million daily mobile users (up 9.57%). Mobile only users soared to 526 million, up 15.3%.
In terms of revenue, Facebook has reported fourth-quarter revenue of $3.8bn and net income of $701m, up by 49% and 34% respectively compared with the same period a year ago. Revenue from advertising alone was $3.59bn, a 53% increase, with nearly 70% of that revenue coming from mobile ads, up from 53% in the same period the year before.
Facebook spent the last quarter of 2014 improving its news feed so that users would spend more time where it shows advertisements. The company also upped its video content, leading to a massive increase in video views. Now 3 billion videos are viewed every day on Facebook. By boosting organic video viewers, Facebook will be able to slide more lucrative video ads into news feeds, a plus for marketers who use good video content!
Facebook CEO and founder Mark Zuckerberg said the firm has got a lot done in 2014, as its community grows and makes progress in connecting the world. “Our community continued to grow in size and engagement and we’re very pleased with the growth of our business. Overall, 2014 was a year of great progress for the Facebook community,” he said. Zuckerberg said time spent per person per day across Facebook services continued to rise, growing by more than 10% compared with the previous year.
“The bigger Facebook gets, it cements its position as one of the most dominant players in digital media, and it has the size and reach to change the rules of digital advertising and convince others to play by them,” says Debra Aho Williamson, an analyst at research firm eMarketer.