Social media is a fantastic way to market your brand, your business and your products. Whether your brand is a personal brand, business brand, or combination of the two, you should always show it off in the best possible light. One great way to promote your business professionally and effectively is to optimise your social media accounts with correctly sized images.
Just as you wouldn’t design a business card with incorrectly sized images and missing information, make sure you update your social profiles with great looking images that represent your brand and show of your products in the best light. Companies that are not optimising their images are missing out on opportunities to showcase their business.
With 1.28 billion monthly active users, Facebook is the world’s largest social network. Twitter has 255 million monthly active viewers sending 500 million tweets per day. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored. One thing to remember when choosing your photos is that there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.
While the majority of people are used to uploading JPEG images, it is important to note that images with a logo or text may be best as a PNG file.
The infograph below from Set Up A Blog Today is an up to date and extremely useful tool that tells you the best image sizes and image types for each social network. Help your business to look its best online and sure you refer to it if you are creating your own image content.