Facebook have announced that it is reconfiguring News Feed to show content from close friends higher up, which may push posts from business Pages further down.
A few other changes include relaxing the limit on posts shown from a single friend to people with little content in the feed, and showing fewer stories about when a friend Liked or commented on a post so it can give more room to what you’re interested in.
Facebook stated: “If you like to read news or interact with posts from pages you care about, you will still see that content in News Feed. This update tries to make the balance of content the right one for each individual person.”
In reality, this was a move that Facebook had to make, as it is a social network, people would eventually stop reading their news feeds if it was mainly populated with brands.
For brands and publishers, the move likely means that organic reach is shrinking yet again – in other words, it makes it difficult for them to reach as many Facebook users without buying ads. “The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline,” Facebook warned.
Moving forward, this means that brands will have to either work harder than ever to make truly entertaining content people want to see in their feed, or else be forced to buy ads to boost their reach.