Twitter is a great social media tool for businesses; however as increasing numbers of people join Twitter on behalf of their company or set up business accounts, there is a lot of confusion about the best way to use the site and attract new followers. I have highlighted the top twenty tips for using Twitter for business.
1. Make sure your profile is filled in completely.
2. Choose a good icon/image that stands out.
3. Find your keywords. Use the Google keyword tool to find the keywords that make up your industry or market.
4. Research and identify your #hashtags. Hashtags make words more searchable and allow Twitter users to tap into a Twitter-wide conversation.
5. Retweet great content. When you see something worth sharing in your stream, retweet it.
6. Use shortened links rather than the full URL.
7. Share tips related to your business.
8. Share photos of conferences, travel, products and other interesting things related to your business.
9. Report industry, company, world and other news that’s related to your business.
10. Link to articles and content posted on your website or from other sources with a summary of why it’s valuable.
11. Have a feed with your tweets on other social networks such as Facebook and Linked-in.
12. Spread your tweets throughout the day, rather than posting the all at once, as people check Twitter at different times of the day.
13. Follow experts, companies, competitors and leaders in your industry.
14. Get up to speed with Twitter’s lingo – check out their glossary here.
15. Don’t use it as a selling tool – be authentic and don’t treat each tweet as if it is an advert for the company.
16. Respond to tweets which relate to your industry.
17. Participate in Twitter chats related to your industry or business on a regular basis.
18. Talk to people directly by using @Theirname
19. Give Twitter users a good reason to follow you. Host competitions, offer discounts, post behind the scenes content.
20. Establish your business as a source of industry info. Ensure that the information you put out is of the highest quality, whether it’s in your own blogs or the content you share.
Bonus tip: Twitter has made it incredibly easy to connect your Twitter account to your Facebook account, but please do not go down this route. Twitter and Facebook are two distinctively different platforms with two distinct ways of communicating a message. Posting all of your tweets to your Facebook wall may seem like a good idea at first, but your followers definitely will not thank you!
Twitter is a high-volume network, where you can tweet ten or twenty times a day. Facebook, on the other hand, is much more personal and people generally don’t expect more than 1- 3 updates a day from a business page. The grammar and language of both networks is also hugely different. Twitter relies on “#”s and “@”s to function and uses abbreviations like “RT”. If your fill up your fans Facebook feed with status updates from Twitter like “@OneDirection you #AreTheBest RT @Friendsname Isn’t @OneDirection totally gr8?” your Facebook followers won’t take long to get annoyed. Take the time to craft separate messages for both platforms.