Investing in Internet marketing is a smart move for any business owner – you can reach a lot of people without spending a lot of money, giving you a great return on interest. Here are a few tips for making sure your Internet marketing efforts pay off.
1. Know your market.
Your marketing strategy will never be successful if you do not have a clearly defined audience. If you know your product, you should be able to figure out your key target market. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation? Once you have a thorough profile of your customer, determining how and where to reach them is much easier.
2. Decide what to focus on in addition to your website.
You know your business needs to have a great website (hopefully one that’s optimized for the search engines, as well). Beyond that, however, your platform choices seem endless – social media, e-newsletters, and video marketing are just some of the options available. It’s best to just focus on a couple of tools to start with and not just to jump on the latest craze because other brands are doing it.
3. Make sure you invest time in your Internet marketing.
It happens to a lot of businesses – they start out with the best of intentions, posting on their business’s Facebook page daily, or start sending out an e-newsletter, and then, sooner or later, the updates stop. Don’t let it happen to you. Whatever platforms you choose for your online marketing, you need to keep it up in order to reap the benefits. If you find it difficult to come up with new and original content, or you just don’t have the time, consider outsourcing your Internet marketing efforts.
4. Provide helpful, engaging content.
No one likes a pushy sales pitch, so don’t make your marketing content all about you and your products or services. Social media is called social for a reason! Offer helpful hints and tips, link to interesting articles and websites, and ask for feedback from current and potential customers. Your content should have a good mix of owned content (your blog, photos, and videos), curated content (links to content relevant to your business/industry) and promotional content (the all important sale and call to action).
5. Make sure your online and offline marketing efforts are aligned.
Your online and offline marketing efforts should complement each other. That means consistent branding across all platforms, and messages that don’t contradict each other. Consistency is key, and it will help potential customers remember you and your brand when it is time to make a purchase.