Twitter is a real-time information network where people can discover what’s happening in the world right now, share information instantly and connect with people and businesses around the world.
With over 271 million monthly active users and 500 million Tweets sent every day, Twitter offers your business an opportunity to reach potential customers interested in what you have to offer. 78% of users on Twitter are accessing it via a mobile device. This means there is a real opportunity for businesses to reach potential customers no matter where they are or what they’re doing.
In this post I share 7 top tips for effective marketing on Twitter. Remember, Twitter is all about simple conversations; you can’t use press releases, marketing copy and other one-way communication tactics and expect results. Customers want interaction—with you and with each other.
1. Listen and learn.
Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
2. Drive brand awareness.
Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. A Twitter account and profile is the basis of a company’s Twitter experience. Both introduce the company to its target Twitter community; so use the same logo, account name, tag line and images as used across your online presence to provide a consistent user experience and make your brand easily identifiable.
3. Provide customer service.
73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues. Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers.
4. Connect with influencers.
Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections. Interact with industry influencers, brand advocates and other brands on Twitter by following them, replying, Re-tweeting or marking their status as favourite; this improves the visibility of your handle and by association, your brand and its products and services as well.
5. Add your own commentary to shared content.
If you’re sharing content on Twitter, try to fit in a point related to the article or pinpoint an important section of the piece. This will go a long way to helping your brand establish a name in the industry and be seen as a thought leader. It also shows your company is staffed by people who really know about the industry they’re in, helping to establish brand trust. Alternatively, if the piece of content was authored by a particular influencer in your field, you can tag them in the post or ask a follow-up question. This is great if you want to connect with them and their community as it helps to create a natural relationship.
6. Don’t use a hard sell.
Don’t send marketing message after marketing message. The number of acceptable marketing tweets seems to vary from expert to expert, but a good guideline is a maximum of 1:9 ratio. Consider a 1:12 ratio as a solid recommendation for your marketing tweet ratio. For each marketing message you send out, you should send out 12 messages that don’t talk about your product at all. You can make those 12 tweets conversational, added value tweets.
7. Use Twitter analytics.
Use Twitter analytics on daily basis to get a grasp on what’s resonating and what’s not with your audience. In the analytics dashboard, you’ll be able to tell what your best days to tweet are, the types of content that are more favoured and the demographics of the followers that you’re attracting. Then you can replicate what’s working and rework or re-evaluate posts that aren’t.