Facebook Opens Live Streaming Video To Brands

Facebook is finally giving brands the ability to stream live video. It has now been announced that verified Pages with a blue badge will now be able to publish live video from the Facebook iOS app. Facebook launched its live stream feature, called Live back in August, limiting access to celebrities and public figures, but now Facebook is moving closer to being a full-fledged Periscope competitor.


With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more. During the broadcast, publishers are able to see the number of viewers, the names of other verified people or Pages tuning in and a real-time stream of comments. Like any video posted on Facebook, the Live event will be published on your Timeline so people can watch later.


Find out more and see examples of pages using Live along with tips from Facebook here.