Facebook reported its first-quarter-2016 financial results on Wednesday. Here is a roundup of the main stats:
Facebook’s revenue reached $5.382 billion in the first quarter of 2016, up 52 percent from $3.543 billion in the year-ago period. Ad revenue climbed 57 percent year-over-year, to $5.201 billion, and mobile ad revenue—which accounted for 82 percent of total ad revenue—was up 75 percent compared with the first quarter of 2015, to $4.2 billion.
Facebook’s generally accepted accounting principles net income nearly tripled year-over-year, reaching $1.51 billion ($0.52 per share), up from $512 million ($0.18) in the previous-year quarter.
The social network reported 1.65 billion monthly active users as of March 31, up 15 percent year-over-year; 1.51 billion mobile MAUs, up 21 percent; 1.09 billion daily active users, up 16 percent; and 989 million mobile DAUs, up 24 percent.
Milestones and statistics
- More than 1.5 billion people accessed Facebook via mobile devices in March, up 21 percent from March 2015, and the social network said it has consistently seen more than 1 billion mobile users each day in recent weeks.
- People spend more than 50 minutes per day using Facebook, Instagram and Messenger.
- Messenger has 900 million MAUs, and WhatsApp has more than 1 billion. The two apps account for some 60 billion messages every day, or more than three times as many as SMS (short messaging services, or text messages) at its peak.
- Internet.org Free Basics currently features more than 600 services and has brought more than 25 million people online.
- On the virtual reality front, Gear VR users have watched more than 2 million hours of video on the devices, and more than 50 games have been developed for Oculus Rift.
- Users are creating nearly three times more video on Facebook than one year ago.
- As of February, time spent watching videos on Instagram was up 40 percent compared with the prior six months.
- Captioned videos saw a 12 percent bump-up in view time.
- Facebook boasts more than 3 million active advertisers, while that total tops 200,000 on Instagram.
“We had a great start to the year,” said Mark Zuckerberg, Facebook founder and CEO. “We’re focused on our 10 year roadmap to give everyone in the world the power to share anything they want with anyone.”