There are lots of ways you can boost your social media marketing and improve your social media profiles which take just a few minutes to do – and that you can implement straight away!
Set a custom URL/username for your Facebook page
Pick a short and memorable username that reflects your company name or brand. You cannot change your username, so think wisely and ask for a second opinion when deciding on your page’s permanent username.
Optimize your bio.
The short snippet of copy featured in your bio or about section is one of the first things people will see when they check out your social media profile. It’s important to think about what you’d like this copy to say about you or your brand.
Make sure your profile image and cover are the correct size/ dimensions for each individual network.
Most social media sites will crop or stretch an image to fit within the allotted window, but if you want to make the best impression possible, it’s worth optimizing your images before you upload it.
Come up with fresh content ideas.
Consistency is an essential ingredient of any social media strategy, but it can get very tough to continually produce high-quality content every day (or even multiple times per day). Look at what works for other big brands, look at what is trending, and see what you can take ideas from and mould to fit your own brand.
Re-share successful posts/ blogs.
If you only share your most popular content once, you could be missing out on a ton of clicks and engagement from people who may have missed it the first time! If it’s still of value to you audience, re-sharing existing content can be a real time saver.
Make some new visual content.
To get the most engagement out of your posts on your social media sites you will need to use photos and videos. Posts with either a photo or video receive 50% more engagement than those without the use of images or video’s.
Try a new sharing schedule.
One of the easiest social media experiments to run is to test different posting times and schedules. You can measure how different schedules affect your engagement by looking out for metrics like engagement per post, engagement per day and new followers.
Check your audience insights regularly.
Since Facebook is continually changing its edgerank algorithms, it can seem that just when you have figured out what is working best, something changes! Checking Insights will help you stay on track, no matter what.