If you have already mastered the basics of Facebook, there may still be quite a few free tools that you can employ to give your business a competitive advantage and help it stand out from the crowd.
Here I share my top tips that you probably don’t already know.
Seed your own content
People are much faster to like and share a post if it has already been shared, plus due to Facebook’s algorithms it shows up higher in peoples timelines the more often and quicker it is shared after posting.
Now, you don’t want to go spamming people and posting content that is not relevant in every group you are a member of, so you should start by joining groups that are relevant to your your particular business.
Type some keywords into the search and you should be able to find plenty of relevant groups to join. Starting your own group can also be a great idea.
Share your post to the groups straight after you post it to your business page and your reach will benefit from the added group exposure.
Make your images top quality
As social media is such a highly visual medium, one of the worst things a business can do which will look unprofessional and sloppy, is have poor quality images.
You want to show yourself or your wares in their best light. We all know that lower resolution images are advised for websites, but if you want truly outstanding images on your social media accounts, I suggest 300dpi.
Make sure you save logos or text images as PNG and not JPEG to avoid blurriness as well.
Also, make sure your account is set to HD upload, that way all your videos and images will be top quality.
How to do it:
- Open the Facebook application on your phone and select the menu symbol in the lower corner
- Within the menu, select Settings
- Within the resulting pop-up menu, select Account Settings
- Scroll down and select Videos and Photos
- Turn on the Upload HD feature for Photo and Video settings
Upload videos directly to Facebook.
You should have noticed that videos uploaded directly to Facebook automatically play when they appear in your news feed. This is because instead of sharing a link from you tube or a website, the video has been uploaded directly to Facebook.
This will get more people watching your videos and this will in turn lead to more engagement and reach.
Schedule posts directly through Facebook
Set aside time at least once a week to schedule content to ensure that you have content ready to go for the week ahead. This is especially handy if you are very busy with your business or other commitments.
For maximum reach I recommend scheduling posts from directly within your Facebook page and not using a third party site.
Facebook wants you to use Facebook and they reward your use of their platform with greater reach for native posts.
Use call to action buttons
Call to action buttons link to any destination on or off Facebook that aligns with your business’ goals.
These give your audience a quick and easy way to do any of the following:
- Book Now
- Contact Us
- Call Now
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Avoid short URLS
People tend to mistrust short links since these are essentially redirects that could go anywhere, and are quite often used for spam and fake sites.
To avoid the decreased reach from these links always use the direct link to the web page you are sharing so more people can see exactly where it goes, will trust the link, engage with your post, and click through.
Use a Facebook Offer
Offering a discount or promotion is a fantastic way to get your audience’s attention and encourage them to buy. You can use Facebook offer claim ads to create and share discounts and promotions for your business.
Once you create an offer people will see it in their News Feed, where they can claim it, like it, comment on it or share it. Then, depending on how you set your offer up, people can click on your offer to start shopping directly on your website or email it, to use in your physical store. Your offer will also be saved to people’s Offers Bookmark when they claim it so they can use it later.
After people claim your offer they’ll get Facebook notifications reminding them to use it before it expires, and if your offer can be used in store, people will also get notifications to remind them to use your offer when they are near your shop.
Invite people who have engaged with your post to Like your Page
For small businesses and brands looking to get the most out of every single Facebook post, there’s a hidden option to invite people who have engaged with your content on Facebook to like your page.
Click the hyperlink underneath the each post that shows how many people have liked it and the number of comments. That will bring up the full list of people who have liked the post. On the right hand side of the pop-up menu it will show you which people currently like your page or not. If they don’t, you can quickly invite them to like your page directly within that list.
I hope you find these useful. 🙂