So you have built your fan base on Facebook and have a good following on Twitter – but how can you generate revenue for your company from those, or other social media channels?
The digital age gives brands and entrepreneurs a huge array of options and opportunities for generating income. Here are my top suggestions for using social media as a sales tool.
Crete an e learning course
E-learning is a huge industry that’s poised to grow massively over the next few years, with the Global E-Learning Market is poised to grow at around 7.2% over the next decade to reach approximately $325 billion by 2025.
You can’t simply expect to stick something online and watch the mega bucks roll in, but with effort and strategy, online courses can become a great source of revenue and powerful lead generator.
I’m sure we have all seen the yoga, photography and fitness courses advertised on Facebook. So if you consider yourself a guru in your area, and are not afraid of putting in the time and effort, this is certainly a great way to get your business out there.
Create a Facebook shop
Social media platforms are integrating all sorts of shopping options for brands and consumers to take advantage of. One of the most comprehensive and in-depth social selling tool kits comes from Facebook.
By using Facebook’s shop section, you can list actual products directly on the platform for followers to browse and buy. It just doesn’t get any easier to reach so many people in such an efficient and effective manner.
Integrate video into your marketing
Everywhere you turn there is video content, articles about video content, and even videos about video content; it is becoming unavoidable, and is certainly the go to marketing tactic for 2017.
Nearly every social platform is currently generating billions of video views per day; even Snapchat has broken the 10 billion daily view milestone.
Videos help increase your chances of generating income from your audience, as you can make the content engaging, educational and entertaining — the marketing trifecta.
You can make the most of this by creating video content about your products and using live streaming services like Facebook Live to connect with your audience and explain exactly how your product will help them reach their goals and make life simpler.
Promote your products
There are tons of opportunities for you to share sponsored posts that promote the products and services of your business.
If you create art pieces, handmade crafts, or even articles of clothing and knitting, there is a clear opportunity to showcase your products on social media. Instagram and Pinterest may seem like obvious places to hit, but Facebook and Twitter are also great channels for sharing visual media.
If you have an Etsy account, you can direct your followers to check out your products there, and between the different channels, you have the potential to make a good living.
You also have to be careful of over-promoting products for the want of money, because if your followers see that you’re constantly tweeting about one product or another, not only will they not click on the links, they will also un-follow you.
It’s important to mix things up. Take the time to craft a proper social media posting schedule, to make sure you’re adding value to your followers while promoting products. Calls to action should definitely be a part of your social media strategy, but every post can’t be a call to action.
To sum it all up…..
It’s important to remember that making money on social media isn’t necessarily easy. If you are willing to work hard, test and experiment, your chances at success will be far greater than the chances of those who just want to “give it a try” to see what happens.
Build a strategy; don’t just wing it and hope for the best. Make a plan for how you’re going to reach your targets, and be prepared to adjust your goals.