Your digital marketing strategy should be constantly evolving and changing with the times and with what works best, but businesses often get stuck in a rut using the same tactics over and over again.
One of the fantastic things about digital marketing strategies is that you can change them quickly and alter them to bring them up to date. Here I share 5 top tips you can start to put into action now!
Do a quick audit of your social media profiles
If you set up your social media profiles some time ago, it’s probably high time you done a quick audit of each.
This is a time to re-evaluate each and decide what’s working and what’s not. Are you spending lots of time crafting Tweets, but not seeing much ROI? Maybe it’s time to reallocate that effort somewhere else.
Are your Instagram followers growing steadily? That’s probably a platform you want to focus more on.
As you’re doing your audit, remember that you don’t have to have profiles on every social media platform, especially if keeping up with them all is becoming a burden. Get rid of the ones that have the least engagement and that are draining your time and energy. Re focus your efforts on those that have the most traction.
Repurpose old content
After a few years your blog, Facebook page and Twitter account will have a ton of old original content which never sees the light of day. However, that old content can be a valuable resource, one that not only improves your SEO but also gives you a high ROI.
Old blog posts can be updated with new and relevant information pretty quickly. Make the necessary changes to make them up to date and share them on your social media channels again.
Since the ideal blog post length has been getting longer another quick tip is to take several of your old, shorter posts and combine them into one epic post. Smooth out the transitions, add updated information where you need to, you have got a new, long-form piece of content ready to share.
Make use of Emojis
More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. The danger in dismissing emojis is that your customers (and your competitors) are using them, even if you aren’t.
Emojis give something back to online customer interactions that text has a hard time conveying, such as emotional cues and an informal playfulness. Used well, they can be a powerful marketing tool.
- On Twitter, using emojis results in 25.4% more engagement.
- On Facebook, using emojis results in 57% more likes, 33% more comments, and 33% more shares.
- On Instagram, nearly 50% of all comments and captions contain emojis.
Sometimes it seems emojis are its own language but you can either embrace the rise of the emoji culture or dismiss it. Depending on how it fits into your brand you may find some fun emojis that you can typically use and apply them with your daily commenting or messaging. If you’re feeling a bit more playful and want to integrate them more into your visual marketing, you can use them in thank you messages in your tweets or other social media posts.
Just bear in mind that some emojis will not be wise to use for your brand. Be sure you know the meaning of the emoji that you are about to use!!!
Check your analytics
Analytics dashboards like Google Analytics, Hootsuite, and others are incredibly powerful tools for refining your digital marketing strategy.
If you’re just using them to look at things like how many people visited your website last month, you’re not making the most out of your analytics platform.
Each tool is different, but you can create very specific reports that allow you to see things like what pieces of content are bringing visitors into your site and how long they’re staying, which types of content (like video, blog posts, gifs, etc.) in particular are performing the best, and which content is prompting the most conversions.
Have an image overhaul
Think about visiting a website designed a decade ago. Or a house decorated in the 1980s. You can easily tell it’s dated. Trends and tastes change, and that can affect perceptions of your brand. What was once modern and cutting edge can lose its power over time.
When people see a logo or content that looks outdated, they perceive the business as out-of-touch with modern best practices. Brand updates are crucial to keeping your brand relevant to consumers.
Non-marketers may think of branding as just a logo change but smart marketers know that graphic elements (logos, colour palette, typefaces) are all essential for communicating the essence of the brand.
It really is worthwhile spending the time (and money if you have it) on creating a strong logo for your brand, and getting good quality photographs taken or images created for your online content.
We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use, we are in the middle of a new and dynamic time of image and content creation. There are so many apps and websites available to help with your online image content, that there really is no excuse for poor quality and dated images.
So there you have some quick and easy steps that you can start to take right now to update your strategy!