Twitter etiquette isn’t only about what you should do, there are also a lot of things you should definitley NOT do!
With its character count limit meaning short and snappy messages, and a strong connection to breaking news – Twitter has consistently been one of the fastest moving social media platforms (just look at what is trending on Twitter in comparison to what is trending on Facebook – Facebooks trending news is often a day behind!). This means that a lot of the standard rules of social media don’t apply when tweeting.
DON’T tweet only once a month
Twitter is fast-moving and consistency is key. Tweeting infrequently will lead to your content being lost in a sea of other tweets (organically speaking). The more you tweet, the better the chances of gaining traction.
On the flip side, DON’T tweet every second of the day
Excessive tweeting will make your brand look spammy which, in turn, will get you unfollowed or even reported as a spam user.
DON’T abuse the hashtag
Hashtags are great when used properly. They keep messages relevant and are great when searching for a specific toipic. However, they tend to be overused. 1- 3 hashtags per post is recommended. Don’t finish off your tweet by cramming in as many as you can.
DON’T post via other networks
No matter how good or engaging your content is on other social networks, sharing content automatically from another network onto Twitter is quite simply a no no! Having a tweet that is simply a link to an Instagram post is a terrible user experience and often results in annoyed users. Take the time to craft a new message for the different platform and audience.
DON’T only promote your blog/business in your tweets
There is nothing wrong with sharing your blog posts with your followers. If they follow you, they are interested in what your business has to offer, however, it is important to mix this with links to or retweets of other interesting content. And don’t be afraid to show some personality, share your own thoughts and opinions too.
DON’T post the same tweet more than once a day
There is something to be said for the posting the same tweet in the morning and again in the evening, after all, the people reading it in the morning are generally not the same people reading it in the evening. However, there are enough people who will see all those tweets and get annoyed pretty quickly. If you want to tweet the same link more than once, change the lead sentence and post a new image with it to mix it up a bit.
DON’T auto follow back
Just because someone follows you, does not necessarily mean you have to or want to follow them back. Unfortunately, there are too many bots, spam accounts, and just plain annoying people on Twitter. Follow people that interest you, otherwise you will end up with an uncontrollable amount of people in your stream, which will eventually detract from your ability to use Twitter effectively.
DON’T use Twitter like you use Facebook
Twitter and Facebook are two distinct networks with two distinct sets of etiquette and norms. The people you’re connected to on Twitter expect different things than those you’re connected to on Facebook (even if most of them are the same group of people).
Twitter is a high-volume network, where you can tweet ten or twenty times a day and no one will say boo. Because you are encouraged to follow lots of different people – those you know and those you don’t – and because you don’t require their permission to do so, Twitter is a more informal and loosely connected network. The syntax of both networks is also different. Twitter relies on “#”s and “@”s to function and uses abbreviations like “RT”, while Facebook’s syntax is less niche.
DON’T auto message new followers
Many people send automatic direct messages to new followers but I am not a fan. No matter how well they are written, they stand out a mile as an automatically generated general message rather than a personal one.
DON’T post anything you wouldn’t want your mammy to see
Don’t post anything you wouldn’t want your mother, grandmother, clients, or employees to read and associate with you. While these may seem obvious, you still see people Tweet about these topics and the negative impact it has on their brand:
- Don’t say negative things about your competition
- Don’t engage your competition in negative conversations
- Don’t get into fights with angry customers online
- Don’t Tweet about your sex life
- Don’t Tweet about wild nights out, and definitely don’t Tweet pictures of your wild night out
- Don’t Tweet about politics
- Don’t Tweet about religion
Remember, you’re using Twitter to promote your business, so you want to be professional at all times. It’s OK to engage others in conversation, but don’t get into controversial topics.