One of the best ways to drive traffic to your website and increase sales is to publish highly engaging and shareable content.
Not only does this help enhance your SEO rankings, but the more it is shared, the more people will see it, thus creating brand awareness.
While you can’t predict whether or not content will go viral, you can certainly do your best to increase its shareability.
What Motivates People To Share Content?
There is a science behind what motivates people to share digital content. Researchers have discovered a number of psychological triggers that inspire people to engage in online activities, and here are some of the most important ones:
Social Approval: People love to express their attitudes and receive affirmative feedback from their circle of friends and acquaintances. Sharing content is a way to express one’s personality to a group.
Communication: Humans are social beings. We all want to nurture relationships with other people, and digital content enables us to do this more easily and frequently.
Support Ideas: Social media is often used to signal support for ideas, political views and personal beliefs; in this is way, users connect with a greater, altruistic good.
Entertainment: At the end of the day, plenty of people use social media to wind down. Entertaining content includes humor, memes, videos, music, and more.
It can be difficult to segment the way people interact online, since these categories can and frequently do overlap. However, thinking about these basic motivations is still a useful starting point for developing content that will motivate users to get involved.
My Top Tips For Making Content Shareable:
Make it easy to share
Ensure that you have native social sharing buttons available for visitors, whether they are part of a floating menu, or simply embedded in the content feed.
This small trick will increase engagement and traffic by simplifying the sharing process. Without sharing buttons, the process is time-consuming and that means most won’t bother doing it. If there’s a share button, things are as easy as clicking it and the content is shared automatically to their feed.
Use high quality visuals
Visual content has taken center stage in the world of marketing because it resonates with consumers. Always use high-quality images and do your best to find something that matches the rest of your content. In some cases, visitors may share the images and media over anything else. That’s why infographics, video advertisements and simple adverts are so effective. People really like sharing visual content with one another – just look at how much Instagram and Snapchat have grown!
Keep your audience in mind
Before ever creating or sharing content, think about your audience: ask yourself if it’s something they would like to see and share with their friends. Once you have some ideas, you can even poll your audience to generate comments. This not only creates engagement, but gives you special insight into the type of content they want to see.
Make it useful
Informative content is good, but if your readers and clients can’t put your words in practice then they will not benefit from what you publish. A primary goal of content is to solve users’ problems and show them how to overcome them; this will not only build brand loyalty, but it will keep them coming back for more. As long as the content you create is genuinely helpful, it’s also certain to be passed around.
Everyone loves to get something for nothing. It’s a fact that you can occasionally use to boost interest in your pages/ products/ services. Social media pages will offer giveaways, this can create a huge ripple effect that more than compensates for the investment in whatever prize you offer.
Staying up to date with breaking news and trending topics is a must for all marketers. You should always follow the latest industry news, and use what’s happening to create shareable content when appropriate.
Remember the good old days
On the flip side, people universally enjoy content that hearkens back to old memories, and if you know your audience age group, you can easily get an idea for what will appeal to them.
It’s not enough to just post content. You need to be socially pro-active. Post your content across multiple platforms and engage with not just potential customers and followers, but also others in your industry. Use your content to spark discussions or reply to ongoing ones and always reply to people who comment on your posts or reach out to you for advice.