Your customers are and will be the biggest part of your success story as a business. You could create the best looking website and market better than anyone else on the planet, but without your customers actually making a purchase, you’d be nothing. Running a successful business requires you to offer the best customer service to your customers in appreciation for their loyalty and trust in your brand.
Great customer service can help increase customer loyalty, increase repeat shoppers, boost the number of positive reviews for your shop or service and spread a word of mouth promotion about your brand.
Top Customer Service Ideas & Tips:
Invite loyal customers to a VIP event
A great customer service idea is to make your customers feel part of an exclusive community. Calling your previous customers VIPs helps make them feel special. After all, customer service is all about showing how much you value your customers.
After a customer has purchased from your store once, add them to your VIP list. Every now and then, host special events for your VIPs. You could host an exclusive sale that gets marketed to your VIP email list only instead of publicly on your social media. You can create unique discount codes reserved for VIP customers only.
Send a birthday card
Everyone loves to receive a message on their birthday, even better if that message includes a free gift! You can use a customer service app like Happy Birthday Email which collects your customer’s birthdays and sends an automated email out on their special day. You can choose to either send them a special message or also include a discount code or promotion that is exclusive to them.
This will help to drive sales throughout the year and encourage repeat purchase. It will help to bring back old customers and make the best use of your database. This is a great way to drive up the average lifetime spend of your existing customers, whilst delighting them with a birthday message.
Sort out any issues
One of the key elements of good customer service is dealing with any issues and resolving any problems as quickly and as effectively as possible. Not taking responsibility for your mistakes is a sure way to get a bad reputation.
If customers are constantly emailing asking about shipping times, you should include shipping times or a tracking code immediately after purchase.
If your customers keep complaining about the quality of the same product, find a different supplier with better quality goods.
Do customers keep getting at you about a lack of or slow response on your end? Hire a part-time customer support rep. Or respond to customer inquiries on your morning commute, during your lunch break, after work and (not or) on weekends. If you want to run a successful business you need to be respond to all customer queries within a short time frame.
Teach them something new
Help your customers reach their goals by teaching them something new. If you own an outdoor equipment store, you can create content around how to set up tents or how to how to find north on your compass. If you are a personal trainer, you might teach people how to do certain workouts correctly.
You can teach your customers something new in a few different ways. Two of the best ways would be to create video content showing the exact steps in a visual way, or you could create a blog post that educates customers in an engaging way.
By teaching your customers a new skill, you end up offering great customer service because your service isn’t only tied to a direct sale.
Freebies and free marketing
You can give away freebies such as stickers, t-shirts, phone cases, usb chargers, reusable water bottles, branded sunglasses, or mugs. Pick a product type that makes sense for your niche. And that works within your budget.
You can give freebies to customers who send customer photos or who spend a minimum purchase amount on their order. These little extra incentives can add an element of surprise to an unsuspecting customer which can help brighten their day.
When you have this branded with your company logo and colours, it then also becomes free advertising for your business.
Part of the personal touch is making sure your customers can reach you. There may be nothing worse than non-responsiveness to a customer who is trying to get help, resolve an issue, or find out more about what you’re selling. It’s important to respond quickly to all inquiries, even if it is only to say you are looking into the issue and will be back in touch. Some response is always better than none so the customer doesn’t feel ignored.
Take full advantage of social media and write responses when your customers post on your page, reply to any email queries and if you are struggling to keep up, then let your customers know you have a backlog and will get to them shortly.
Your customers are your business’ lifeline. Recognise the value they bring to your company everyday. Without them, you wouldn’t be the success you are. So take the extra step to thank them, put them in the spotlight and build a lifelong relationship with them. Consistently going above and beyond for your customers can make your brand more memorable and special.