Whether you are looking to develop a new website, review your current digital activity or start engaging through social media, here are my top 10 digital marketing tips to take your strategy to the next level and ensure that it makes an impact.
Develop a digital marketing strategy.
Running a digital marketing campaign without having a coherent strategy in place is like setting off on a journey without any directions. If you do not have a clear and focused plan in place, how can you expect the campaign to make an impact or to measure meaningful results or ROI? Set aside the time to plan a clear strategy that will underpin business growth and campaign success.
Make the most of social media.
With a variety of platforms available depending on what best suits your target market and business, social media is a great way to engage with both existing and prospective customers while instantaneously promoting your brand and expertise. Social media is quick, interactive and engaging. Start off small and don’t try to spread yourself too thin by taking on too many social media accounts. Keep your audience interested by posting at least a couple of times a week, and make sure your content is not all sell, sell, sell.
Be mobile friendly
It’s important to ensure your digital marketing is responsive and compatible across a variety of devices.. More people are using their smart phones and tablets to search and book holidays online. Many of these consumers immediately leave the site they are trying to view if it isn’t compatible on the device they are using.
Review your presence on Google
Google is constantly evolving, and how your company is ranked in terms of searches is important to consider. Improve where you rank on search engines by setting up your business up on Google My Business and Bing Places for Business which are completely free. Submit general business information and images into these features and your business contact information will be listed higher in searches.
Other ways to improve your website ranking is to lead with key words on page names and images, linking your social media to your website and thirdly, regularly updating content to ensure search engines know your website is relevant.
Embrace Email marketing
Email marketing is a great tool for instantly putting your brand in front of customers who know what you are and what you do. It’s an important part of brand awareness and recognition. Email marketing is a vital part of targeted campaigns – just make sure you don’t spam your prospective customers. Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.
Keep it visual
Creating engaging content is key in today’s high-paced world. With the attention span of today’s population being seven seconds, visual marketing is a highly effective way of storytelling, helping to attract and captivate your customers and prospects through digital media. Facebook posts with images get more than 150% more interaction than posts without images. Try to use striking imagery (photos or videos) where possible in your social media posts, will help you capture consumers online which will contribute to increased interest in your business.
Tell a story
Weave an interesting, engaging and personable story about your business that makes you unique and stand out from your competitors. Take the small but distinct features of your business that sets you apart from the crowd and capture those all important consumers.
Content is still king
It’s one thing to stay on top of frequent posts but if your content isn’t interesting, relatable or informing it will do exactly the opposite of getting you noticed. Make sure your content is engaging for the audiences you are trying to connect with. Don’t loose valuable page visits/follows and page likes!
Be consistent across all channels
Make sure the message you send out in your digital marketing is the same across all channels you are using. It’s no good saying one thing in a press release and in your email marketing material and another on Twitter. You can tailor your message for different audiences, but make sure the essence of what you are saying is the same. Also keep your logo, visuals and branding the same across all channels so it is instantly recognisable. You want someone going from your Facebook page to your website to feel secure that they are at the right place and instantly recognise your brand whatever platform they see it on.
Analyse, Analyse, Analyse!
Finally measure the effectiveness of your digital marketing. Most social media and email marketing channels provide analytical tools that report on the reach and engagement of your campaigns. Google Analytics is also a great, free tool and an easy way to monitor visitors to your website. Whatever digital marketing you put your time, money and energy into, make sure you take stock of how your campaigns go, and see what works best for you.