International marketing provides a host of benefits to a business, from helping to broaden the customer base to improving the reputation of the brand.
What makes business to business marketing different from business to consumer?
Although the marketing programs may be the same for each type of business, how they are executed, what they say, and the outcome of the marketing activities differ.
Analysing your competition to gain an advantage
Analysing what your competitors are doing and seeing what works successfully for them can help you to catch up ground and even over take their marketing efforts.
Developing a marketing strategy with a small budget
If you are a small business owner with the aspirations of Richard Branson, but without the budget, you may be wondering how to start your marketing
Avoid Hurting Your Brand With These Social Media Mistakes
Social media is one of the best ways to spread brand awareness and engage with your audience. However, it can also be detrimental if you treat your brand’s account like that of a student.
How Facebook Groups Can Help Your Social Strategy
The difference with a Facebook Page is that the members feel that they have the freedom to share content, start a conversation, or ask for advice.
What is evergreen content and why do you need it?
Evergreen content is search-optimised content that is continually relevant and stays fresh for readers over a long period of time.
Top 10 Digital Marketing Tips
My top 10 digital marketing tips to take your strategy to the next level and ensure that it makes an impact.
Hop to it with my top 5 cracking Easter marketing ideas
There are many creative ways your brand can engage in Easter marketing to command customer attention and generate lots of positive PR for your company.
Sincerity on Social
We seem to have forgotten the point of social media is in the name, “social”. Be yourself; be true to your business ideas and to show your personality.
